Working Together

Is working with a copywriter a good idea? It sure is & profitable, too with web marketing, print ads and google advertising to get your brand noticed.

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Working Together for Successful Results

We make it easy for you

  • You need a copywriter that you enjoy working with to achieve a rewarding outcome
  • You want a copywriter who understand your business and what it takes to be successful
  • You expect a copywriter with the experience and knowledge to get the job done right

Working together on copywriting and marketing strategies helps us to achieve successful project outcomes for you.  Please read the helpful points of interest to learn about our copywriting process.
 

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1. Getting started – The Copywriting Project Planner

You have a deadline for project completion and  it is crucial to get the results you want for a fair price.  Research is integral to creating copywriting that achieves the outcome you need.  However, gathering details needed to start a project can be confusing and time consuming for some clients.

To simplify the task and make it more enjoyable for you, we developed the ideal solution ... the online Copywriting Project Planner.  It saves time, helps us work smart and gets the information needed to prepare a fixed-price quotation for you.  When you are ready to schedule your project, a Creative Writing Brief provides us with the facts and guidance needed to assure a positive outcome.

2. Preparing a fixed-price quotation

Your fixed-price quotation is a comprehensive document.  It contains the facts you need about using our copywriting services to complete your project, large or small.

Your quotation includes the following...

  • Copywriting Process Details
  • Scope of Work
  • Total Project Investment
  • Terms and Conditions

The quotation establishes an equal level of understanding between us about project cost and development.

Scheduling a copywriting project is easy...

  • Complete a Creative Writing Brief
  • Send an Order Confirmation
  • Arrange First Instalment Payment

Your project is scheduled for completion by your deadline or before.  Visit the Copywriting Services Payment page for options.

3. Value added services and search engine optimisation (SEO) copywriting

SEO website copywriting attracts and sustains the attention of search engines.  Without it, attaining a worthwhile search engine ranking for your website would be difficult.

Unlike other types of copywriting, SEO copywriting services require skilled writing techniques using...

  • Keywords and Phrases
  • Keyword Positioning and Density
  • Web Page URLs
  • Web Page Titles
  • Web Page Descriptions

Keyword and Phrases
Using specialised research software, a list of words and phrases are compiled that best describe your business, products and services.  An average of 3 - 4 keywords and phrases are recommended for each web page.

As SEO copywriters, the phrases SEO copywriter and SEO copywriting are primary keywords for our website.  To make the job of selecting ideal keywords easier, some clients on a tight budget prefer to use the online application Wordtracker.  It is a fantastic cloud software tool with informative instructional videos.

Web Page Titles and Descriptions
Because keywords and phrases attract search engines, they are the 'key' to finding your products and services.  Equally important are attention grabbing page titles and descriptions to attract visitors to your website.

The titles appear as bold text on search page results.  The description is the smaller text that appears below the title.  If readers are enticed by your listing, they click through to visit your website or specific page of interest.

The cost to create your web page names, titles, keywords and descriptions are included in your fixed-price quotation if you request these services.

To learn more about keyword, phrases, web titles and descriptions, we designed an SEO Jargon page to help you.

4. Lead time before your copywriting project begins

As with your business, our workloads vary depending on the time of year and current client projects.  Normally, copywriting assignments and marketing campaigns start within 1 - 2 days after receipt of your order confirmation.  Some projects begin sooner.

Express Service may be an option for time critical deadlines if it does not impact commitments to other clients.  Contact a copywriter to check current lead times if your project is urgent.

5. Copywriting and review process

No job is too large or small.  We are committed to quality in every aspect of our work.  We want you to achieve and maintain effective marketing strategies to grow your business now and in the future.

As work progresses on your projects, it is important to keep you informed.  At each stage of the copywriting process, drafts are emailed for your review and approval.  Your feedback is essential to guide the work in your preferred direction.

The review and approval process assures the copywriting is perfect every time...

First Draft
The ‘personality’ and framework of the copywriting is established

Second Draft
First draft changes are added – the copywriting process progresses

Third Draft
Minor changes to the copywriting are added

Final Version
Minor changes to the copywriting are added

Drafts are emailed to you in the Microsoft Word™ format of your choice.  You add comments and changes directly in the document.  Using your edits, the copywriting is polished to add the professional touch you expect.

Reviewing your drafts is an important aspect of the copywriting review process.  By investing the time to read each draft, you help guide the direction and style of the words.  You are encouraged to collaborate with your staff and co-workers for their input.  Keep your deadline in mind to get your project delivered on time.

Sometimes, the first draft may be perfect.  That is terrific for both of us and proves that we work well together.  You undoubtly provided excellent information in the Creative Writing Brief you completed prior to project commencement.  The more detailed and accurate the information supplied, the greater the possibility for fast, accurate and on-target copy.

6. Meeting your deadline date

Sometimes, your project may be time critical.  By applying ourselves to the project, it is guaranteed to get done on time and within your budget.

Meeting your deadline is dependent on a number of factors...

  • Receipt of a completed Creative Writing Brief
  • Receipt of your first instalment payment
  • Time needed to write your draft copies
  • Your response time for draft reviews and edits
  • Time to receive your final approval

7. Terms and Conditions - Privacy Policy

The PRC Marketing Terms and Conditions are available online.  The document link is included with your fixed-price quotation.

Confidentiality of your personal data is critical.  You have our assurance that your confidential details are never shared without your written consent.  Read our Privacy Policy for complete details.

8. Payment of copywriting services

When the work is completed and it meets with your approval, a tax invoice is emailed for payment.  The itemised invoice indicates the account balance.

Visit the Payments page to learn about invoice payment options and copywriting costs.